Transforming your doers into doer/sellers is likely one of the biggest challenges in running a…
By John Borrowman, CPC
Borrowman Baker, LLC, BV Staffing + Consulting
The future of your practice—maybe your retirement income stream—depends on helping your doers learn to be sellers. There’s a way this can happen more effectively. Bootcamp!
When you think about coaching someone to morph into a seller, you probably think about how you made the shift. But what worked for you might not work for someone else. Everyone is different. Also, selling tools and technologies have changed and evolved. Finally, you have to consider how today’s generation of buyers want to be sold to.
Bootcamp can get you over the “how do we do it” hurdle. It includes action-oriented techniques that are easy to implement and let each team member contribute to the firm’s—and their own—market presence more consistently.
Each weekly webinar is a practical “let’s do lesson” … no theory. The six sessions start with a realistic look at how buyers of professional services find, evaluate and select experts like you. In the final session, your staff will be creating an actionable marketing plan. Delivery is customized to be congruent with the identity and culture of your firm.
Rod Burkert has created Practice Builder Bootcamp to give younger professionals the traction they need to get started on the road to business development. It’s a 6-week, 6-hour blueprint for building the authority of “need-to-be” rainmakers in medium and large BVFLS practices.
Bootcamp can be the training you’d like to do if only you had time. You can hand-select the staff you want to participate. Or, have everyone participate and use it to help identify top performers. Either way it’s one of the best investments you can make in the future of your people and your practice.
To talk about using Bootcamp in your practice, contact Rod Burkert.