By John Borrowman, CPC
Borrowman Baker, LLC, BV Staffing + Consulting
You probably spend time thinking about differentiating your practice in the eyes of the potential client. You should be doing the same thing when it comes to the potential hire. What does that mean?
If you’ve attempted hiring, you’ve seen at close range the impact of the increasing demand for valuation professionals. It’s hard enough to get their attention. When you do, you can’t afford to waste a minute of it with boilerplate about your firm that makes you sound like everyone else.
Your recruiting message must differentiate your practice. Who knows best what that message is? The people who already work there. Especially those closest in functional level to who you’re trying to attract. Ask them these questions:
What is it that you tell people when you want to brag about what it’s like to work here?
When you’re talking with others who do valuation or financial analysis work, what is it that surprises them about our firm?
Fold their answers into the language of your recruiting message. Potential candidates are eager to hear something that resonates with them, that has them thinking, “This is where I’d like to work.”